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eMarketer Webinar: Key Digital Trends for 2017
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and...
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eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between...
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eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
Feeling fuzzy on the latest progress on the cross-device targeting front or hoping to get a pulse on what’s in store for 2017? Join eMarketer’s Lauren Fisher for her annual look at the changing...
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eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus...
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B2B Personalization—How to Deliver Custom Experiences to Buyers
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this...
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eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems...
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eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward...
Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the...
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eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile...
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device...
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eMarketer Webinar: Marketing Data Management—How to Make a More...
Marketers’ push for a more omnichannel, audience-centric view inevitably requires them to rely on a host of technologies and data sources to best understand their customers. Integrating all that data...
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Marketing Attribution—New Tech, New Trends, New Thinking
As the mandate for more advanced attribution practices increases, those making the transition struggle to navigate through the sea of technologies, platforms, data sets and strategies necessary for...
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eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a...
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eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will...
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our...
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eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are...
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Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have...
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Webinar: Social Listening Best Practices from 3 Leading Brands
eMarketer moderates a special presentation with social analytics experts from NetBase as they share case studies of prominent industry leaders, highlighting metrics that deliver on brand measurement,...
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eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
This webinar looks at the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and hygienic and the current state...
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eMarketer Webinar: Customer Experience—Driving Engagement with Data,...
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
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Tech Talk Tuesday: Personalizing Multi-Channel Communications to Retain...
eMarketer moderates a special presentation with Kaspar Roos, CEO of Aspire, and Logan Franey, product marketing manager at Adobe, on how to future-proof your customer communications solution to meet...
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eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It...
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She also...
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eMarketer Webinar: Video Beyond TV
Planning video investments has never been so complex. Spending on OTT, mobile and social video is increasing at a rapid pace, and marketers have more options than ever as players such as YouTube,...
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